Plea to Citibank: Stop Emailing Me!
Since going in-house , I’ve learned about email marketing and the concept of permission marketing, as popularized by Seth Godin. The one key concept is the idea of opting in for marketing promotions...
View ArticlePlea to Citigroup: Stop Emailing Me Part Deux
Sigh. Since my original email about Citibank spamming me, I wrote directly to William R. Rhodes, CEO of Citibank (see Citibank Letter). Typically, writing to the CEO gets an immediate response. I sent...
View ArticleWhere Dell Succeeds, Citibank Fails
As people who have read my blog, I have a bone to pick with Citibank regarding their email marketing tactics and, in my opinion, poor customer service (see here and here). I still don’t understand how...
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